Parada Dulce tiene 6 tiendas de golosinas repartidas por Coruña, Santiago, Ferrol y Lugo, y había llegado la hora de darle un repaso al merchandising: colocación de secciones, diseño de mobiliario, aprovechamiento de espacios y experiencia de cliente en tienda. Porque las cosas feas no se venden. Y las que no se encuentran, tampoco.
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